How Pets Can Make Your Kids Healthier

We have all heard of the benefit of having a pet for companionship, especially with the elderly. Now, research shows there may be a medical benefit for kids to be around pets, especially babies and toddlers.

Start Pet Ownership Early

According to an article in the journal Pediatrics, babies grow up to be healthier if they have a pet in their first year. Specific research indicated that owning a dog reduces their incidents of respiratory infections. They also have 44 percent fewer ear infections and needed fewer antibiotics.  

Medical experts believe that it stimulates their immune system to fight off infections and illnesses. When they do get sick, their immune system works better and they require fewer medications.  

Dogs vs. Cats

While research indicates that households with cats also saw improvements, they were not as strong as with dogs. In addition, the healthiest kids were among those where the dogs went outside often. Speculation about this data suggests that the more time a dog spent outside, the more dirt was in the fur. This triggered the child’s immune system more strongly than a dog that stayed inside.

Other Health Benefits

Numerous studies have been done on the effects of pets on people, and they have found many health benefits. People who own a pet have heart rates that change more than people who don’t own pets; their heart rates are therefore more adaptable.

 

Owning a pet can also be calming in a stressful situation. Studies show that having a dog or cat can actually lower blood pressure in adults, so it stands to reason that it can be helpful for kids in stressful situations, such as parental divorce or moving to a new city.

 

It can also boost self-esteem, which is important as children get older. They feel more confident and less lonely than kids without pets. Studies show they are more extroverted when they have their own pet.

 

Another benefit of having a pet is that it can help prevent depression. Whether it is related to moving or being bullied or some other traumatic event in their lives, more children today suffer from depression. However, having a pet can lower that risk and help them deal with unpleasant circumstances.

 

Being responsible for a pet can actually make a child feel good, even if they have to be reminded to feed their cat or take the dog for a walk. Responsibility gives a child confidence in their abilities, which makes them more likely to try new things.

 

Allowing your child to have a dog, cat, or other pet can be beneficial to them socially, emotionally, and now it appears, even physically. While not all research that has been done is conclusive or can even state why they have reached their conclusions, there is no doubt that children, like all people, benefit from having a pet in the home. Next time your child asks for a pet, you might want to think twice before saying no.

via wingwire.com

How Pets Can Make Your Kids Healthier

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Chicken on lettuce cup salad one of my favorites!

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Working lunch at Villa Blanca.

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The Most Expensive Properties on the Market in the World.

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↑ Number two, worldwide, is also located in a storied summer destination, the Hamptons, but unlike Li Galli—or most other properties on this list—the massive asking price doesn't even include a house! That's right, this 9.4-acre stretch of undeveloped beachfront in Amagansett, N.Y. is listed for a jaw-dropping $200M, but comes completely vacant. Needless to say, they're probably hunting for a foreign buyer, and, even more needless to say, the place has yet to sell.

↑ The most expensive property listed in London, the penthouse at the Bulgari Hotel, is also missing something. In this case, the sprawling 9,260-square-foot apartment with views of Hyde Park comes completely unfinished. This apparently desirable concrete shell, which is also lacking in listing photos, is currently asking something more than $157M, though the listing agents won't be any more specific.

↑ Billionaire investor Jeff Greene spent millions decking out this Beverly Hills mansion in particularly extravagant style and is now hoping to, quietly, get his money back and more with a $150M asking price. The sprawling 25-acre estate includes a 43,000-square-foot main house—with a 6,000-square-foot ballroom and 11 bedrooms—a 24-car garage, a 12,000-square-foot pool house, and a 8,000-square-foot guest house.

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↑ As recently as February, Suzanne Saperstein's Bel Air estate, known as Fleur de Lys, was the most expensive listing in the United States. While two more expensive American estates have been listed in the interim, Fleur de Lys has held firm on its $125M price tag. The opulent megamansion measures 35,000 square feet and boasts "12 bedrooms, 15 baths, marble walls, limestone floors, a ballroom, accommodations for a 10-person staff, two kitchens, a 50-seat screening room, a nine-car garage, and a three-bedroom caretaker's house." Still, that price is only good enough to tie for fifth on our list.

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↑ Somehow, despite the economy, there are two $125M properties on the market. The second, Miami's Casa Casuarina, is certainly pedigreed: it was, until his untimely demise, the home of famed fashion designer Gianni Versace and, in that capacity, hosted many wild parties. After his death, it served as a hotel—so you can imagine just how large it is—but is currently listed as a potential single-family home.

· Russian Playboy Mikhail Prokhorov Loses $53M Mansion Deposit [ABC News]
· A Pricey Amalfi Archipelago and Some Cheaper Alternatives [Curbed National]
· Massively Expensive Stretch of Sand Comes Sans House [Curbed National]
· 2024 Montauk Highway [Elliman]
· For Billionaires Late to Olympic Party, London's Priciest Pads [Curbed National]
· Exceptional penthouse, Bulgari Hotel, London [Christie's International Realty]
· Billionaire Rumored to List Beverly Hills Palazzo For $150M [Curbed National]
· Come, Let's Tour the Most Expensive Estate in the Country [Curbed National]
· 350 Carolwood Dr [Redfin]
· Versace's Miami Villa Tied for Most Expensive Home in U.S. [Curbed National]

via curbed.com

The Most Expensive Properties on the Market in the World.

Posted on: Beverly Hills Real Estate-Beverly Hills Homes For Sale

Logo Design #03

A good logo design represents a good company that clients and customers alike can put their trust in. Although it might seem like a minimalist issue when it comes to talking about a big company a logo actually has a lot of influence on how the company it stands for fares in its respective market. And it does not matter how big or small the company is, it has a great impact on its acceptance by the people. It comes as no surprise that all the companies place so much importance on such a small symbol.

When you are going to start a new company or a new business venture a logo is one of the first things that should be decided upon: a logo that somehow tries to represent the ideals and interests of the respective company. A good logo design seeks to do several things for the company that it represents. It serves to give a good first impression of the company it represents to whosoever its customers happen to be. Before the company is known well it is the logo which will attract the attention of potential clients and customers. Nowadays brand recognition is very important in all kinds of businesses. And logo designs play a pivotal role in bringing brand recognition to a company. A good logo design not only advertises a product or a company it also makes it look attractive and alluring to the customers. The successful marketing of a brand surprisingly owes quite a lot to its respective logo design.

So, what is it that makes a logo design good? There are several factors that should be the models on which logo designs are based to turn them into "good" logo designs. One of the most important of these factors is originality. A good logo design has to be unique and has to stand on its own. It should not be summarily mistaken for the logo design of another brand. All this takes is just a little creativity and also a strong urge not to borrow from the logo designs of other companies. And there is no need to worry if you do not want to spend too much time and energy in trying to come up with your own good logo designs. There are several very good logo design makers on the web. Some of the good logo design makers include Logo Creator, Logo Bee, Logo Design Guru, the Logo Company and Logo Design Works. These are only a few of several others.

These good logo design makers are adept in making customized logo designs. These are made from scratch. Everything is made so that its styling and designing is suited to your own interests. It is interactive. You can give these design makers your ideas about how you would want the logo design of your company to look like. And they will take your ideas and most importantly put their own touch on them. Being professionals they would obviously know how to mould your ideas into well devised good logo designs that will be able to stand on its own as a good representative of your company.

Practicality is also a major factor when it comes to designing a good logo. This is especially so in the case of small time companies or individuals who want logo designs for their letterheads, business cards and so on and so forth. Practicality implies not being too extravagant in the styling of the logos. It should be designed in such a way in such a style that it can practically be used in various mediums. Its use should not be restricted to a few mediums like only the print media. It should be viable for use in print media, on the web, etc.

A good logo design does not necessarily have to be complicated or extravagant in its styling and in the use of its colors. A lot of very big companies use very simple but very eye-catching logo designs. And these are invariably working out very well for them. For example IBM has an extremely simple but very good logo design. There is minimalist use of color and style but its understated simplicity is capable enough of bringing across the reliability and stability of the company.

Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say "any business", I mean it, absolutely any business--even if it's a mom-n-pop shop. "Corporate image" might be a big word for such small ventures, however, what I meant by that is how the business wants themselves to be perceived by their customers. Irrespective of the size of the business it is very important to determine how do you come across to your potential customers? How do you compare to your competitors? These factors are largely determined by your branding and marketing strategies. Branding tools like logo designs, business cards etc goes a long way in creating your corporate image. Any marketing communication material should ideally have your corporate logo on it, which would give more credibility for your business as well as help your client to perceive your business as a professional enterprise.

Logo design is an absolutely indispensable part of corporate branding strategy and should always be assigned to professional logo designers. A professional logo designer is not just a graphic designer but he should also have ideas about branding and positioning of business. Depending on your requirements he will create a logo that would successfully exude the nature and attitude of your business. He also needs to understand the media in which you are going to use your logo; it can be web, print, electronic media (TV commercial etc) or a mixture of all of these. The logo should be compatible and equally attractive wherever you might choose to use them. While working on any of our logo design orders we ( Custom Logo Design )always try to capture as much as information possible, from the client.

Basically there are 4 types of logos, glyph, alpha-glyph, alphanumeric or a combination of any of these. There are a number of factors that should be looked into to determine what would be the ideal solution for you. A professional logo designer or a specialist logo design firm can definitely help you with decision making in this aspect.

Glyph: This includes symbols, icons, pictures etc that represents your company. These are most widely used for secondary communication rather than business logos, except for few like, Apple. Glyphs though used rarely as logos, if created properly by talented logo designers can be extremely sophisticated and create a deep impact as a corporate identity. However, we need to be careful that glyphs need to be done by well experienced professionals, an amateur attempt can simply male your logo unattractive and useless and might even cause loss of credibility to your business.

Alpha-Glyph: An alpha-glyph logo uses a letter from the name of the company to graphically convey the nature of the business. At times picking the first letter of the company name and designing it in a particular way also do this. Ideal examples of this type of logos can be seen with Extreme Championship Wrestling (ECW), IBM, Honda, Motorola, and Oklahoma State University. This type of logo is also not used very commonly and shares the same advantages and disadvantages as the glyphs.

Alphanumeric: This is a very common type of logos and is also used by some of the most reputed and well-known companies in the world. To name a few, Microsoft, Sony, Fed Ex etc. These logos are nothing but the name of your company written in a unique way with typographical effects. The typographic treatment gives a unique look to the logo and there is generally no issue with getting a Trademark. These logos are comparatively easier for amateurs to create however to get the best effect from an alphanumeric logo it's always better to work with a professional logo designer. Choice of font, color, letter spacing etc can make big difference in creating an impressive corporate logo.

Combination Logos: This is the most common type of logos and is found everywhere. Most of these are actually glyph or alpha-glyph with an alphanumeric company name. It is the arrangement of the company name and the image and their color combination that plays the most instrumental role in the effectiveness of the logo. Some good examples of combination logos are UPS, Red Hat Linux and Intel.

Logo Design #02

Your logo is the signature of your brand, and one of your company's most valuable assets. It is the single element that will symbolize your brand more than anything else. A well-designed logo is one that reflects your business and communicates your message. It needs to be simple, unique, memorable, versatile, and able to work without colour.

In order to choose a logo, there are important steps to go through, both by yourself and with a graphic designer. In this post, I outline the logo design process and some important guidelines to keep in mind when choosing a logo that is perfect for you.

For the creation of your logo, you are free to choose either a freelance designer, a design firm, or perhaps an advertising agency. Throughout this post, for the purpose of convenience and readability, I will use the term "designer" to include whichever type of business or individual is applicable to your case.

First off, you should decide on your budget for your new logo. They can cost anywhere from $300-1500 (USD), and sometimes more. Just remember that you get what you pay for, and a designer's fees will reflect experience, client history, and professionalism. Investing in a logo (and a corporate identity to go with it) is one of the most important first steps you can take when building a brand. A logo is worth much more than the hours it takes to create it.

You can find logo banks and contest sites online and get one for around $150. There are even different freelancer sites where people bid insanely low prices-like $50. Just be aware that choosing a logo for a cheap price online can be disastrous. Inexperienced designers may take forever, not communicate well, use clip art images (a definite no-no), and may not provide you with the correct files you need for both print and web use.

Let the designer know exactly where you plan on using the logo. Sure, you'll have business cards and a website, but will it also be seen on billboards and your social media profiles?

Ask if the designer will provide a logo usage guidelines document, which advises how the logo can and cannot be used. For example, which logo variation can be used on which colour background? Finally, ask for a favicon. This is the little image that appears in browser tabs, in your bookmarks manager, and on your computer when you save a webpage. They usually come in one of three sizes: 16×16, 32×32, or 64×64 pixels. Ask for a 64×64 pixel favicon, so that is looks crisp everywhere it appears.

Equipped with all this knowledge, your designer should be able to deliver an accurate visual representation of your business. Solidifying your vision before briefing a designer will definitely save you time, money, and headaches in the end.

When I entered into the logo design industry, I encountered a few clients who expected me to know all of these things and deliver a perfect solution to a problem that was not expressed clearly. It inevitably led to non-stop revisions of their logo and tired faces all around. That's why I decided to start sending out a list of preliminary logo design questions before even considering a job. If you don't know what you want in the beginning, then you may keep changing your mind as the project moves forward. It's definitely okay to change your mind, but be aware that the designer will probably ask you for more money before continuing.

Upon release of final payment to the designer, you should receive the deliverables promised to you in the beginning of the business relationship. This should include vector files that are resizaeble, as opposed to raster images that cannot be increased in size without becoming pixelated (blurry).

You need files that you can start using on the web right away (usually PNG, JPG, or GIF). Ask for a PNG of GIF if you want the background to be transparent (no white box around your logo). You also need to get the original source files (usually AI or EPS). You definitely want to have the source files in case someone else needs to modify or expand on your logo someday. For example, if one day you hire someone to create a video for you, then a source file is required to incorporate your logo-a JPG simply won't cut it.

When it's time to choose a logo that is perfect for you, realize that it's not a simple process. It takes a lot of thought about your type of business, your target audience, the message you want to send, the feelings you want to incite, as well as open communication with your designer.

However, it's definitely worth the effort to strive for a strong logo design, as it is the first thing your audience sees, and it will be with you for a long time to come.

Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.

Now to define a good logo design we first need to understand the purpose of having a logo. A corporate logo is one of the most essential branding elements for your company. It should be instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo. The functionality of a logo does not end here, I have not yet mentioned the most important function of a corporate logo. Your logo should be able to build a positive, strong and long lasting impression on existing and prospective customers. The very moment a person views your logo, even a part of it, he should think of your company.

Just think of some of the all time great logos, McDonalds', IBM, Nike-- the moment you see their logos, even if you see a part of it or may be in Black and White (there comes another important aspect!) are you able to think of anything else than the respective company? The answer is definitely NO! The first thing that comes to your mind is the name of the company. This shows how strong an impression their logo leaves in our mind. Isn't that, what all of us are looking for?

How do you get your logo to leave such a strong long lasting impression? The key to this question is to make it easy to remember. Companies often make the mistake of thinking that a complicated artistic design might work well for them, while the reverse is true, in most cases. The simpler your logo is, the easier it is to remember and so it leaves a stronger impression on the people.

You also need to think of all the possible mediums where you are going to use your logo. You are not going to use your logo in only one medium, you might use it on your business cards and stationery, you might use it in your website, you might also use it in the conventional media like newspaper classifieds and magazines. This is why it is most important to inform your logo designers about the possible mediums where you are going to use your logo. You should also check if your logo looks good in Black and White, because tomorrow if you need to get a document in black and white with your logo on it, it should be very easily compatible to that as well.

In the beginning of this article, I have mentioned, that your logo can successfully convey the character and nature of your business to its viewers. How do we do that? There are a host of factors that are considered before designing a logo. When you place an order for a logo design, as a client it is your responsibility to give a clear brief of your company profile, the industry you are in and the nature of logo that you are looking for, to the designers. If you are not sure about the nature of logo that suits your company, let the logo design firm decide on that. There are many logo design companies who are experienced and they will be much better equipped to suggest you the correct type of logos. Any good logo design firm would conduct a market research about the different types of logos used in your industry by your competitors and their impact on the people. Based on that they will deliver you a set of logos from which you can choose any one and then they will customize that to your perfection.

One last word, as with any other industry, it is definitely beneficial to buy professional service than to go for any amateur designs just to save a few dollars. You might be the best in your industry but they know their job better than you, so if you want to get a good result, try to depend on your logo design company. I do understand that there are certain logo design companies that charge exorbitant rate to create a logo design but the industry is changing. These days there are companies that offer excellent logos for nominal charges. So before you decide to place your order for your logo design, check the portfolio of the company and then check the price tag. You can definitely find some professional logo designs at affordable rates.

A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.

Following certain basic principles can ensure that your corporate logo design is professional easy to remember and creates a great impact on its viewers while successfully expressing the nature of your business.

Go for Professional Logo Designers

You might save a few dollars doing your own logo or getting it done from the next door boy who knows the basics of designing but if you are serious about your business you should always go for a professional logo design firm. Your corporate logo is your identity, your customers recognize you by your logo, so the more professional and sophisticated your logo is the better will be your customer's impression about your company.

Though most of the logo design companies charge exorbitant rates to create a corporate logo design but the industry is changing. These days there are companies that offer excellent professional logos for nominal charges (e.g., http://www.mycorporatelogo.com)

Logo Design

Have you ever wondered what is there in the design of a particular logo that makes it stick to the back of your head? Have you ever pondered some time thinking why your brain associates itself with a particular company whenever you see a particular design in the print media or on the TV? These are all due to logo design. Whenever you like a particular product or company your brain associates itself with the designs of the logo of that company. Not only the design of the logo, your brain also associates itself with the jingles that accompany advertisements of famous products and organizations. Case in point is the famous theme track of all James Bond movies.

The moment a person hears those tracks that know that it has something to do with James Bond. The same is applicable to a business logo design too. There are many organizations that go in for without even pondering to think about the importance of that small piece of art. They just do not know the importance that design will have bear in the future and they just select the first logo company their search results provides them with. One small error in the design will remain stuck with the company forever and by the time they either realize or are pointed out the flaws in the design; it is too late to make amends. One should always seek the services of professional logo design services to ensure that they get the custom logo design they are seeking for.

There are many professional logo design companies who will create a professional logo for your organization, but even they require some information and feedback from your end in order to create a perfect logo. If you are looking for someone who can render a professional logo design, it is recommended that you take the help of advertising agencies. They are your best bet when you are seeking is a graphic designer and creator. Simon Nelson writes on various business related topics which help others to start up and boost up their business. Get more valuable information about being a custom logo design for your organization. These advertising agencies have their own research & planning department along with their own art studio and they also employ professionals who know what sells. Remember, your logo is your organization's mascot and it represents your organization, hence it is important that it has a unique and custom logo design that stands out from the designs of the logos of your competitors.

There are some smart people who do not want to pay the high charges that the advertising agencies demand. These smart people know that there are programs that are designed just for creating professional logos. What these people do not know is that these programs have pre-defined logos. In order to create a custom logo design using these programs using this software, one has to first select any design from the software's collection. The same is altered a bit over here and a bit over there to give the shape a unique design. After that one can change the color according to its choice. Simon is a graphic designer and creative writer on various business related topics which help others to start up and boost up their business. Get more valuable infologin4mailsrmation about combinations of the logo to one that suits the standard colors of the company for which the logo is being designed.

Most professional companies have their own unique color combination that is used in all their stationery and the same should be followed for their custom logo design. Once this is over, the software allows the user to add some text that can be set in a straight or curved path. Once all these steps have been completed, the entire image can be exported as a graphic corporate logo design,best logo design,company logo design,custom logo design file and can be sent to the printers for printing on letterheads, visiting cards and other official stationery. What the users of this software do not know is that the same program is being used by tens of thousands of semi-professionals all over the world to create some other custom logo design.

They are being termed as semi-professionals, since no graphic professional worth their salt will ever use such programs with pre-designed logos. Professional graphic artists and typographers prefer to use their own brains and vision to create something unique, which will stand apart from the pack. After all, they are charging you such a huge amount of money for creating your organizations custom logo design. There is one more important point that one should remember when getting their logos designed. They should not act in haste and allow the designers sufficient time to re-work on the design, till they are sure that it is satisfactory. The image of the logo should appear to be a part of your company. Try to add elements in the design that shows the nature of your company's business.

A famous example is that of a gramophone record company. Their logo depicts a dog listening intently to the horn of an old gramophone player. Yes, the players of olden days used a horn to amplify the sound of the record. Can you imagine how many things does this logo depict? The record goes to show the logo is that of a company that deals with records. The horn is used to show that this organization has been round for ages. The dog listening to the sound emitting from the horn wants to convey the faithful reproduction of sound one should expect when they are playing records of that company. No prizes foe guessing the name of the company, but this classic example goes to show how many things a logo can portray. These are some of the points you too should keep in mind before you plan to get a custom logo design for your organization. Remember, the logo is the heart and soul of your company and they are the biggest and most important representatives of your organization too. 365 days a year, the logo of your company keeps reminding people about the presence of your company through your organization's ads, letterheads, visiting cards and gifts.

Few people realize the value of a proper logo and the impact that a good one can make to their business. You must have observed the logos of multinational companies and must have looked at them in awe. Well, they were planned and designed meticulously to make them awe inspiring. After they are the biggest representatives of the company and can make or break them. While your representatives work 5 days a week, these logos keep promoting your business 365 days a year without complaining. Most leading companies have logos that speak for themselves. Still not convinced about the power of graphic logo design that keeps on pushing the sales of a company silently from the background?

A properly designed graphic logo speaks more than words and being graphic in nature, they transgress the barriers of the written language. Even a person who does not know English will recognize the graphical representation of 'IBM' Such is the power of a worldwide recognized and accepted logo. There are many new companies who are on their way to becoming famous worldwide and they too are looking for a renowned logo design company that will help them with their logo design problems. Just do a search on the net and you will be flooded with organizations that offer logo design services at rates that will amaze you. You had always thought that a logo design company has high overheads and charge a good sum of money, but these rates?

However, do not accept anything till you have seen it yourself. Not even if the company you found on your online search proclaims that they are the best logo design company on the face of the earth. A reputed logo design company does not have to advertise itself so aggressively. They prefer to play quietly and they know that all the major companies know about them and will call on their services whenever required. After all these companies need the help of these advertising agencies every now and then. With the special effects used in TV ads capturing the minds of the people like never before more and more organizations are converting their logos to flashy ones.

You might find them lighting up in all their glory or you might find them surfacing from the depths of the sea. Regardless of the special effects, the basic logo remains the same and the logo design company takes great pains to see that the main logos of organizations are not contorted when they are used in conjunction with special effects. So what should you do if you are looking for a reputed logo design company that can provide you with a logo that will make the competition stare at it with awe? The best option is to seek out a friend who is working in the publicity department of leading multinationals. They know all about advertising and logo designs.

In fact major companies recruit these specialists and most of them have a rock solid background in the advertising industry. Once you have been able to locate such a person ask him or her about the best organization that can do justice to your organization's logo. Once you have been able to settle on a logo design company, it is the time to get a few things in order and to call for a meeting with a few of your senior executives. Explain to them that you are going to entrust the portfolio of designing a logo for your organization to the certain organization and explain the costs to them. Getting a logo designed from scratch costs a tidy sum of money and it might well mean recruiting 2-5 adverting professionals for 2-3 weeks.

You can be rest assured that these guys do not come cheap. Never try to undertake the design of your company's logo all by yourself or never give the responsibility to people who have no experience in this field. There are many people who claim to be expert logo designers, but the fact is that they hardly know even the rudiments of designing. These so-called, single person logo design company are fresh young people out of high school looking for an avenue of earning. They have dabbled for a few days with special software that are supposed to create excellent logos. These programs cannot create logos. No software can create logos.

These programs depend on a database of logos that have been sourced from different magazines and then cleaned up of print debris and scanned. People using these programs will just select a logo from the software's database and then alter the same slightly. They might even change the color of the logo and add some special effects to it. While the special effects might look good when you see it at first glance, you can be rest assured that they will not look good when they are finally printed on your company's stationeries and products. The logo design company charges you money for the time and research they will be spending for your product and not for messing around with some readymade logos.

If you still do not believe why these professionals of the logo design company charge so much money for designing a simple logo, just check them out while they are working on your logo. Each and every element that constitutes the final logo are calculated mathematically and each of them are proportionate to each other. A well-designed logo should look like a work of art. Do you have any idea of the 'X height' of a character? Do you know what are the 'whiskers' in Serif types and what are Serif types? Do you have any idea of 'leading and kerning' and what does 'white space' and 'color balance' means? If you do not know about these things, ask the specialists at the logo design company and they will provide you with the answers and might show you other things too.