On-Page Optimization VS Off-Page Optimization

On Page Optimisation (Optimization)

Defined: On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content.

On-Page SEO Checklist

• Always start with keyword selection, research and testing
• Meta Description tag
• ALT tags
• H1 tags
• URL structure
• Internal linking strategy
• Content
• Keyword density
• Site maps, both XML and user facing
• Usability and accessibility
• Track target keywords
• Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

• Duplicate content
• URL variants of the same pages
• Off-site images and content on-site
• Duplicate title tags

Do not use on-page SEO spamming tactics such as:

• Hidden text
• Hidden links
• Keyword repetition
• Doorway pages
• Mirror pages
• Cloaking
  

Off-Page Optimisation (SEO)

Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.

Off-Page SEO Checklist

• Always start with keyword research, testing and selection
  
• Use Keywords in link anchor text
• Obtain links from high ranking publisher sites
• One-way inbound links (not link exchange or reciprocal links)
  
• Different keywords in your link-ads from the same site
• Gradual link building technology (no growth spikes)
  
• Use relevant keywords near your inbound link (contextual relevance)
• Deep linking (from multiple pages to multiple pages)
  
• Target a large list of keywords (5-500+)
• Link from sites with a variety of LinkRanks
  
• Track active all keywords and refine strategy as required
• Discontinue campaigns if ranking does not improve
• Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)

Avoid common off-page SEO mistakes:

• Duplicate keywords in link avderts
• Site-wide links causing link growth spikes
• Using on-page SEOs to do the work of specialist off-page SEO's
• Placing random links without keywords near your link adverts

Do not use off-page SEO spamming tactics such as:

• Link farms (sites with 100+ outbound links per page)
• Using irrelevant keywords in your link-ads
• Garbage links
• Link churning
• Hidden inbound links