SEO Tactics
01. Keywords:
- Search Volume
- User Intent
- Business Impact
- Relevance
02. On-Site:
=>Content
- Title & Meta Tags
- Relevancy & Quality
- code to Content ratio
- Keyword Density
- Text vs.Images
=>Technical concerns / Crawlability
- 404 / 500 Errors
- Robots.txt
- Site Performance
- (Http requests, Inline coding, Server Architecture, Page Size etc...)
- Java Script / Flash Use
=> Site Structure & internal linking
- Breadcrumbs
- canonical URLs
- Header / Footer Links
- Internal link anchor text
- Sitemaps
3. Off-Site: (External Influences)
- Directories / Forums
- Blog commenting
- Rss Feeds
- Article promotion & Syndication
- Guest blog posts
- Social Media Reach
- Link Bait campaigns
- Video Creation & Submission
- Press Releases
- Feeder / Micro-sites
- website theme creation
4. Reporting & Analytics:
=>Industry Analysis
- Market Opportunity
- Competitive Analysis
- Organic market share
=>External Influences / Off-Site
- Social media authority
- Ranking
- External & Deep Links
=>Engagement & KPI's
- Conversions
- Traffic Lift
- Page Per visit
- Bounce Rate
- User behavior & Funnels
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