When you want to start your own company you must take care of the marketing strategies well. The people must know the products and name of your company.There are plenty of companies already present in the market and you need to make your presence felt there. The big companies usually invest a lot to make a different and unique company logo. As a beginner you can opt for free logo design sites. You can check and download from there. You can also find some reliable designing firm to make your logo from there. If you have any ideas in your mind then you can even talk about that.But the logo needs to be simple.
Simplicity is the key factor that can make your logo unique. You must not use a lot of bright colors and graphics in your logo. If you do so then it will look like clutters. Your corporate symbol is the representative of your products and company. If this does not look appealing then the people will forget you soon. In a recent survey the information came out that people prefer companies with a logo than a company without it. That is why you need to be very careful when it comes to corporate logo designing.
You can check some of the famous company logos. Some of them do not include the company name. They use simple yet effective graphics in their symbols. You must not copy them. You need to be innovative to design your business logos. Do not design the symbol in a hurry. Take some time out and build up a good logo concept first. Your logo should be something that can relate to the products and image of your company. To make a good corporate logo is a challenging work. You cannot include a lot of things but still it should appeal to the mass. You will use your corporate logo on the letterhead and signboard. That is why your logo must suit those places and appeal equally.
This is not all about designing a logo only.You also need to protect your business logo.You must protect your company logo according to the copyright laws. You obviously do not want somebody else to copy your logo and use it on their brands. It will surely hamper your reputation in the market. That is why you need to protect your logo by using the copyright laws. Trademark infringement is another thing you must be aware off. Trademark defends your company logo and the copyright laws always protect your logo. But there are few things that need to be taken care of otherwise you cannot protect his company's logo by using any trademark or copyright laws.
While designing your corporate logo you must not use the common graphics and symbols.Try to use unique graphics and symbols to make your logo different. If you use different types of texts in your logo then you won't be able to use trademark to protect your log.These types of graphics cannot be protected by logo copyright laws. Logo designing is a tough and challenging work. You need to be innovative to make your presence felt.
Why are logos so important? Think of some of the most famous company logo designs of our time. Nike is a good example, but what does that internationally recognized "swoosh" symbol coupled with a graphically enhanced depiction of the company name really do for Nike? A logo is a starting point for any form of communication in which the company engages. All marketing materials incorporate the company's identity. All advertising incorporates the company image. All promotional materials incorporate the company logo. You see the Nike swoosh on shirts, sweatshirts, hats, key chains, and a host of other promotional stuff that has nothing to do with Nike's core business: shoes. Nike can now use the "swoosh" symbol without the name and people all over the globe know its Nike. How powerful is that? Assuming your company has a positive image; mere recognition of the symbol is enough to get the job done. If it's from Nike it's got to be good -- no need to read.
Nike is a great example of a company that illustrates how company image and logo relate. Today most people think Nike and they have positive thoughts but in the not too distant past Nike got caught up in a bit of a scandal over the child labor practices in some of their international manufacturing locations. For those who were aware of this issue, the Nike logo now evoked negative images. But as many great companies do in the face of trouble, Nike responded and responded effectively. Today most people see the child labor issue as ancient history and once again the image conveys positive images.
In today's economic climate, banking logos provide more examples of how a company's overall image and its logo are intertwined. When banks like Bank of America and Chase were increasing credit lines and credit offerings, we all loved them. Spotting the BofA flag logo evoked a positive response. But if you've had your interest rates raised by these banks, how do you feel now when you see their identity? The learning point is the greatest identity in the world will not help a company with a negative public image improve that image. Let's talk about a few other famous logos and see what we can learn from them.
Apple is one of the few logos that never included the company's name. It is a rare, pure symbol only logo. Today, the Golden Arch symbol no longer needs to include the name "McDonald's" for brand recognition, but it didn't start out that way. FedEx is an example of a words only logo. The name FedEx is graphically enhanced with color, contrast, and box shapes. Some might argue that the enclosed box is actually a symbol. What we can learn from these three is that they all share common characteristics.
The characteristics that made these corporate logos famous can be summed up in a single word: simplicity. The value of simplicity is that it breeds functionality. All three of these logos are completely functional. They can be enlarged or reduced and reproduced in black and white without any impact on the message they convey. The evolution of the Apple logo illustrates this point. This image originally appeared with layers of different colors, but this limited its functionality. When the logo appeared on the cover of some Apple laptops, it just didn't look good. Now it's a mono color logo. All famous logos follow the most difficult to master design principle: Keep It Simple Stupid!
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