A good logo design represents a good company that clients and customers alike can put their trust in. Although it might seem like a minimalist issue when it comes to talking about a big company a logo actually has a lot of influence on how the company it stands for fares in its respective market. And it does not matter how big or small the company is, it has a great impact on its acceptance by the people. It comes as no surprise that all the companies place so much importance on such a small symbol.
When you are going to start a new company or a new business venture a logo is one of the first things that should be decided upon: a logo that somehow tries to represent the ideals and interests of the respective company. A good logo design seeks to do several things for the company that it represents. It serves to give a good first impression of the company it represents to whosoever its customers happen to be. Before the company is known well it is the logo which will attract the attention of potential clients and customers. Nowadays brand recognition is very important in all kinds of businesses. And logo designs play a pivotal role in bringing brand recognition to a company. A good logo design not only advertises a product or a company it also makes it look attractive and alluring to the customers. The successful marketing of a brand surprisingly owes quite a lot to its respective logo design.
So, what is it that makes a logo design good? There are several factors that should be the models on which logo designs are based to turn them into "good" logo designs. One of the most important of these factors is originality. A good logo design has to be unique and has to stand on its own. It should not be summarily mistaken for the logo design of another brand. All this takes is just a little creativity and also a strong urge not to borrow from the logo designs of other companies. And there is no need to worry if you do not want to spend too much time and energy in trying to come up with your own good logo designs. There are several very good logo design makers on the web. Some of the good logo design makers include Logo Creator, Logo Bee, Logo Design Guru, the Logo Company and Logo Design Works. These are only a few of several others.
These good logo design makers are adept in making customized logo designs. These are made from scratch. Everything is made so that its styling and designing is suited to your own interests. It is interactive. You can give these design makers your ideas about how you would want the logo design of your company to look like. And they will take your ideas and most importantly put their own touch on them. Being professionals they would obviously know how to mould your ideas into well devised good logo designs that will be able to stand on its own as a good representative of your company.
Practicality is also a major factor when it comes to designing a good logo. This is especially so in the case of small time companies or individuals who want logo designs for their letterheads, business cards and so on and so forth. Practicality implies not being too extravagant in the styling of the logos. It should be designed in such a way in such a style that it can practically be used in various mediums. Its use should not be restricted to a few mediums like only the print media. It should be viable for use in print media, on the web, etc.
A good logo design does not necessarily have to be complicated or extravagant in its styling and in the use of its colors. A lot of very big companies use very simple but very eye-catching logo designs. And these are invariably working out very well for them. For example IBM has an extremely simple but very good logo design. There is minimalist use of color and style but its understated simplicity is capable enough of bringing across the reliability and stability of the company.
Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say "any business", I mean it, absolutely any business--even if it's a mom-n-pop shop. "Corporate image" might be a big word for such small ventures, however, what I meant by that is how the business wants themselves to be perceived by their customers. Irrespective of the size of the business it is very important to determine how do you come across to your potential customers? How do you compare to your competitors? These factors are largely determined by your branding and marketing strategies. Branding tools like logo designs, business cards etc goes a long way in creating your corporate image. Any marketing communication material should ideally have your corporate logo on it, which would give more credibility for your business as well as help your client to perceive your business as a professional enterprise.
Logo design is an absolutely indispensable part of corporate branding strategy and should always be assigned to professional logo designers. A professional logo designer is not just a graphic designer but he should also have ideas about branding and positioning of business. Depending on your requirements he will create a logo that would successfully exude the nature and attitude of your business. He also needs to understand the media in which you are going to use your logo; it can be web, print, electronic media (TV commercial etc) or a mixture of all of these. The logo should be compatible and equally attractive wherever you might choose to use them. While working on any of our logo design orders we ( Custom Logo Design )always try to capture as much as information possible, from the client.
Basically there are 4 types of logos, glyph, alpha-glyph, alphanumeric or a combination of any of these. There are a number of factors that should be looked into to determine what would be the ideal solution for you. A professional logo designer or a specialist logo design firm can definitely help you with decision making in this aspect.
Glyph: This includes symbols, icons, pictures etc that represents your company. These are most widely used for secondary communication rather than business logos, except for few like, Apple. Glyphs though used rarely as logos, if created properly by talented logo designers can be extremely sophisticated and create a deep impact as a corporate identity. However, we need to be careful that glyphs need to be done by well experienced professionals, an amateur attempt can simply male your logo unattractive and useless and might even cause loss of credibility to your business.
Alpha-Glyph: An alpha-glyph logo uses a letter from the name of the company to graphically convey the nature of the business. At times picking the first letter of the company name and designing it in a particular way also do this. Ideal examples of this type of logos can be seen with Extreme Championship Wrestling (ECW), IBM, Honda, Motorola, and Oklahoma State University. This type of logo is also not used very commonly and shares the same advantages and disadvantages as the glyphs.
Alphanumeric: This is a very common type of logos and is also used by some of the most reputed and well-known companies in the world. To name a few, Microsoft, Sony, Fed Ex etc. These logos are nothing but the name of your company written in a unique way with typographical effects. The typographic treatment gives a unique look to the logo and there is generally no issue with getting a Trademark. These logos are comparatively easier for amateurs to create however to get the best effect from an alphanumeric logo it's always better to work with a professional logo designer. Choice of font, color, letter spacing etc can make big difference in creating an impressive corporate logo.
Combination Logos: This is the most common type of logos and is found everywhere. Most of these are actually glyph or alpha-glyph with an alphanumeric company name. It is the arrangement of the company name and the image and their color combination that plays the most instrumental role in the effectiveness of the logo. Some good examples of combination logos are UPS, Red Hat Linux and Intel.
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