Even the most artistically minded individuals can suffer when it comes to the logo design of their business. The logo is the first impression of your business; it is what everyone including potential customers links to your business and how it is recognized everywhere that you advertise.
Why there is not necessarily a right or wrong way to create your logo, there are definitely some key factors to consider. First, what makes a logo work can vary from business to business. Depending on the type of business you have and the products you are offering, one particular logo design could work better for you than others. You have to think about your audience that will be looking at your logo - does it get their attention or does it make them look the other way?
A very important aspect to keep in mind when creating your logo also is how the web presence will be depicted and viewed. You need to create and design your logo so that it will look good on your website, and will not create complex programs to open or view it. It is possible that certain businesses or websites do not need to design a logo and can still be successful. However, for the most part a logo can really add a customized touch to your business and give people a visualization of what your business is.
There are numerous ways to go when designing your logo. If you do not feel comfortable creating and designing the logo yourself, there are graphic designers and other freelancers that you can find locally or on the internet who for a fee will design your logo for you and ensure that it makes all the requirements for reproduction in print and look good on the website.
As far as the elements that you can use in your logo design, your imagination is the limit. Some companies choose to use only initials of their business name, while others choose to use clip art or geometrical shapes in their creation of the logo. If you choose to go with clip art, there are various graphic design programs that you can buy that come with royalty-free art. The advantage to using royalty-free art is that it can save you from running into problems down the road with copyright infractions and unnecessary costs.
Try a few designs out on paper and in your web design program until you find one that is representative of your business and the image that you want to display to potential customers of your business. Also, keep in mind the colors used for it and if they will be able to be consistently reproduced from different advertising mediums and how well they will look being reproduced, as well as on your website. It is important to remember that your logo is the first thing that people see when presented with your business image. Make sure that it will give them a favorable opinion and interested in your services and products.
Your logo printed and displayed for the public is a reflection of your company, and is often where potential customers make their first judgment of your company. It is therefore crucial to the success of your company that your logo is always printed at its very best.
There are a few things you can do to make sure your logo is always being printed at its best. The most important thing you can do for your logo is have it created as a vector rather then a bitmap. If need be, hire a professional graphic designer to do this for you. It will save a lot of headaches in your future to have the logo created properly from the get-go. Once your logo is created make sure you receive a copy of your logo in vector format. You may not be able to open the file if you don't have the proper program, but this is the format all print companies will ask for. Make sure you get it.
When your logo is being designed, remember to keep it simple. Logos containing multiple colors, effects, gradients, etc are more expensive to reproduce in print format and often do not reproduce well. A logo should be simple in its original construction and be adaptable to each new print situation as necessary.
A vector logo will be created in a program such as Adobe Illustrator and will allow you endless freedom and creativity, as well as accuracy, when reproducing your logo in print and on the web. Any color can easily be changed for another. Elements can be moved around and manipulated, or removed completely if the situation calls for it. There is no limitation for sizing your logo either, as there would be when printing from a bitmap.
Go through the process of selecting color from the PMS color system. This system was created to allow for color matching in all areas of logo reproduction. Color is an important element of an effective logo and it is important to be consistent with your color branding. By providing your print company with PMS values you are ensuring your logo's colors will be printed properly. Even if the logo is being printed in CMYK the printer can still match the CMYK print to the PMS values you originally supplied. If you don't supply your logo with PMS values for matching you are making them guess what color is correct. Your logo and your branding are too important to be left up to guesswork.
While a logo created in Photoshop may look cool, it has limitations. Leave the PhotoShop versions of your logo for a specific time and usage and use your vector logo as much as possible. This will ensure your logo is always printed at its absolute best.
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