Trade shows present visitors with a veritable treasure trove of information, but visitors can sometimes tire of the monotony. Moving away from standard informational booths and displays sets your booth apart and helps the consumer sort out this wealth of information. Tradeshow games and attractions provide visitors with a break from the constant information download, can hold their interest in your area, and create an opportunity for you to engage your audience.
Always keep in mind the overall goal or focus for the event. You are not there to entertain your visitors. Rather, you are using entertainment to attract their attention, gather quality leads, or make sales. Always make sure that your activities and tradeshow attractions represent your goal and hold the interest of your target audience. The result will be a booth that stands out in the crowd and increased visitor interest.
Trade show games range from a simple putting green to popular video games like Guitar Hero. Make sure your game is visually appealing and draws in the crowd, but doesn't clutter your area. Sufficient space for playing and waiting for the game is key to providing visitors a reprieve from the chaos of the show. Stick to activities that take a minute or two to play. You want to be able to accommodate everyone who is interested in visiting your booth. Spinning wheels, balloon pops, and quick video games can be good choices.
Always tie trade show attractions to your marketing message. For example, game boards or spinning wheels should include images reflective of your products or brands. Quiz games should require answers that include the information you're trying to convey.
Train your staff to engage customers while they're waiting for your tradeshow attractions. This is the perfect opportunity to engage your audience. Ask lead qualifying questions while chatting about your products and brand.
If you're doing a sweepstakes or ballot type entry, review the ballot as it is turned in. Ask questions and strike up conversations based on the information provided. Make any significant notes on the ballot for post-event follow up.
Games are great for breaking up the monotony, but the incentive to choose your game or activity over others is the prize. The prize is what draws the visitor in and it's also what makes them remember you. Before you select a prize, you must determine the purpose for the prize. Is the prize intended to increase your brand recognition, communicate a specific message, educate your audience, or incite a particular action?
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